How Peloton’s Marketing Strategy Made It a Leader in Its Space

Marketing expert Eric Siu breaks down how the company performs with paid media, content marketing, SEO, conversion-rate optimization and other categories.

2 min read

Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Eric Siu evaluates how well Peloton’s marketing strategy hits a variety of different marketing tactics in its effectiveness. From displaying social proof to incorporating chat bots within the fold of the website, Peloton is no stranger to smart marketing.

Siu himself uses a Peloton bike and enjoys the competitive nature and gamification of the product and exercise regimen. So, as

Fitness Ball Market – Global Industry Analysis, Size, Share, Growth, Trends & Forecast 2019 – 2025

New Report on Global Fitness Ball Market 2019 Edition

PUNE , MAHARASHTRA, INDIA, November 22, 2019 / — Global Fitness Ball Industry

Market overview

An extensive study has been conducted on the Global Fitness Ball Market. This study has been published for the forecast period 2019 to 2025. The potential of the market, as well as predictive figures, are included in the report. Data and figures have been compiled from expertise provided by analysts in order to provide an overall understanding of the state of the market as well as where it’s going. In order to understand the market, several factors have been included.

Try Sample of Global Fitness Ball

Cypherpunk Holdings Acquires 4.5% Stake in Firm Behind Privacy-Centric Wasabi Wallet

Tech investment company Cypherpunk Holdings has completed an equity investment worth $337,500 in zkSNACKs, the firm behind privacy-focused cryptocurrency wallet Wasabi.

Cypherpunk announced the news in a Nov. 21 press release, specifying that it thus acquired a 4.5% s

OutVoice officially launches its freelancer payment tools

OutVoice, a startup that allows editors to pay freelancers with the click of a button, has officially left beta testing and is open to any publication.

The company is also announcing that it has raised an undisclosed amount of seed funding from content monetization startup Coil.

OutVoice was founded by Matt Saincome and Issa Diao (pictured above). When the product was still in beta last year, Saincome told me it was created to solve “a horrible problem for everyone” involved in publishing freelance work: When he was a freelance writer

How to Use Music to Boost Your (and Your Team’s) Productivity and Creativity

When it comes to listening while you work, not all songs are helpful.

5 min read

Opinions expressed by Entrepreneur contributors are their own.

Early in my career, I wouldn’t have dreamed of wearing headphones at the office. Today, if one of our employees stays inside a pair of noise-canceling airpods for the better part of a day, I don’t think twice about it. Listening to their favorite playlists helps them work better.

A growing body of research supports them, too. One study focusing on Canadian softw

Price Analysis 20/11: BTC, ETH, XRP, BCH, LTC, EOS, BNB, BSV, XLM, TRX

The Federal Reserve Board Chairman Jerome Powell has said that the Fed is not developing a central bank digital currency (CBDC), but it is conducting its own research to evaluate the benefits and limitations of such an initiative.

On the other hand, Edith Cheung, partner at blockchain-focused venture capital fund Proof of Capital, believes that China will launch its digital currency within the next six to twelve months. A CBDC by a large economy will be an interesting development.

<img width="1326" height="626" alt="Daily cryptocurrency market performance. Source: Coin360" src="

If You Treat Diversity Training as a Checkbox, Your Company Will Suffer

Businesses pour billions of dollars into training every year, but not always in the right areas.

5 min read

Opinions expressed by Entrepreneur contributors are their own.

Companies pour billions of dollars into training every year, but are they training in the right areas? Recent figures put the size of the workplace-training market in the U.S. at nearly $170 billion, with expenditures in that market topping $80 billion. Many businesses focus on training for areas with transparent bottom-line implications, su

Green Policy and Crypto Energy Consumption in the EU

Society is now witnessing the implementation of digital currencies, AI and blockchain technology worldwide. These new digital technologies require a high consumption of electricity, currently produced predominantly using coal and fossil fuels that adversely impact the environment. A global shift toward green energy will require the removal of the existing regulatory barriers on technology, infrastructure, finance and tax policy. In this series, my articles evaluate the tax, digital technology and solar policies (including space power satellites) of the countries that emit the highest volumes of carbon dioxide.

Proving the heliocentric model of our solar system put forward by European scientists Aristarchus of Samos (310–230 BC, Greec

Keywee introduces a new Loyalty Score to help publishers reach the most valuable readers

I don’t want to hurt your feelings, but here’s the truth: Not all readers are created equal.

At least, that’s how things look from a user acquisition perspective, where publishers running ad campaigns to reach new readers might end up bringing in a whole bunch of random visitors who are unlikely to ever return their site again.

“It’s less about just getting eyeballs on the content,” said Jared Lansky, chief commercial officer at marketing startup Keywee. “Loyalty is just more valuable for publishers.”

Keywee (<a href="

5 Steps to Turning Experience (and Failure) Into Wisdom

Make better decisions by learning from your mistakes and successes.

5 min read

Opinions expressed by Entrepreneur contributors are their own.

Wisdom is one of those “I know it when I see it” qualities that are hard to define. But having wisdom and using it well is often the difference between good and bad decisions in business. The key to becoming wise is experience, but experience doesn’t automatically convert into wisdom. Experience provides the lessons that wisdom is based on, but it doesn’t guarantee that those lessons will be learned.

Wisdom comes from examining your experiences to determine what works, what doesn’t, what

Create your website at
Get started