10 Supplements to Get You Through the Busy Holidays

Navigate the holiday madness with a little help.

3 min read

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

The holidays are never stress-free. Whether it’s frantically trying to check everyone off your gift list last-minute or figuring out sleeping arrangements for everyone staying with you over break, it’s exhausting. And that’s before the whole family actually gets together. Even the happiest family get-togethers can still wear you out since you’re always “on.” There’s no shame in asking for a little help, and these healthy supplements are here to do just that.

Athletic Greens

Athletic Greens

Image credit: Athletic Greens

Athletic Greens beverages pack 75 essential nutrients into a 12g serving, giving you comprehensive health benefits with every sip. They can help you manage stress, increase your energy, and much more.

Athletic Greens: $2.56 per serving

Optimum Nutrition Gold Standard 100% Whey Protein Powder

Optimum Nutrition Gold Standard 100% Whey Protein Powder

Image credit: Vitamin Shoppe

They call this the Gold Standard of whey protein powder for a reason! Packing 24g of blended protein and 5g of BCAAs into every serving, this powder complements your workouts by promoting lean, strong muscle growth and can give you the energy boost you need for the day.

Optimum Nutrition Gold Standard 100% Whey Protein Powder: $0.81 per serving

Pureboost Clean Energy Drink Mix

Pureboost Clean Energy Drink Mix

Image credit: Amazon

Coffee is great but it isn’t quite as clean as Pureboost, a healthy, antioxidant energy drink that contains no sugar, no sucralose, and no artificial flavors or preservatives. Each drink offers 4-6 hours of energy with no crash later.

Pureboost Clean Energy Drink Mix: $0.42 per serving

ZonePerfect Protein Bars

ZonePerfect Protein Bars

Image credit: Amazon

ZonePerfect’s Protein Bars are packed with 10-15g of protein to help you feel fuller longer and give you the nutrition you need to power through the annual Scrabble game with grandma. They’re a great source of up to 19 vitamins and minerals, too.

ZonePerfect Protein Bars: $1.13 per serving

Sports Research Premium MCT Oil

Sports Research Premium MCT Oil

Image credit: Amazon

Medium-chain triglycerides (MCTs) are a type of fat that can help your body achieve Ketosis, and this oil is loaded with them. It’s odorless, tasteless, and can be substituted with traditional oils so you can support your Keto diet effortlessly.

Sports Research Premium MCT Oil: $0.30 per serving

Daily Greens Celery Juice

Daily Greens Celery Juice

Image credit: Raw Generation

You had trouble eating your celery growing up but you’ll love drinking it as an adult with this tasty, healthy drink. Each juice is packed with instantly absorbable vitamins, minerals, electrolytes, phytonutrients, and everything else you get from raw fruits and veggies.

Daily Greens Celery Juice: $6.61 per serving

ONNIT Alpha Brain

ONNIT Alpha Brain

Image credit: Onnit

Brain drain is no joke, especially around the holidays. Alpha Brain offers a collection of natural ingredients that can help you focus, improve your mental speed, and better remember names and places — all of which may come in handy in Trivial Pursuit.

ONNIT Alpha Brain: $1.51 per serving

ZonePerfect Keto Shake

ZonePerfect Keto Shake

Image credit: Amazon

The Keto diet is all the rage these days, and ZonePerfect’s Keto Shake will help your body obtain and remain in ketosis, even on the go. With the optimal macro blend, these shakes will help your body to use fat as a primary energy source, thereby burning it faster.

ZonePerfect Keto Shake: $2.49 per serving

Nurish.Me CogniNurish

Nurish.Me CogniNurish

Image credit: Amazon

CogniNurish delivers a blend of key brain vitamins and nutrients to help boost your brain power and memory. It also serves as an immune system booster, which will come in handy when you’re around so much family for the holidays.

Nurish.Me CogniNurish: $0.96 per serving

Nuun Immunity

Nuun Immunity

Image credit: Amazon

Give your immune system a much-needed winter boost with Nuun Immunity. Their proprietary botanical blend is loaded with hydration-boosting electrolytes, free-radical fighting antioxidants, and anti-inflammatories.

Nuun Immunity: $0.65 per serving

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T-Minus 1,000 Blocks Until Ethereum’s Istanbul Hard Fork

As of press time, Ethereum has passed block #9068000, putting it within 1000 blocks of the scheduled Istanbul hard fork, which should take place at around 23:30 UTC.

The much-anticipated shift to Istanbul will be the Ethereum network’s first hard fork since February’s Constantinople. Both are stages of a broader phase of ongoing development that began in 2017 called Metropolis

What is changing?

Cointelegraph has covered Ethereum’s ongoing developments extensively, as have the developers. Broadly speaking, Istanbul should be streamlining the network in accordance with Metropolis’s overall goals of scaling the network.

Specifically, Istanbul will expand interoperability with privacy token Zcash. The upgrade will also make zk-SNARKs (Zero-Knowledge Succinct Non-Interactive Arguments of Knowledge) cheaper. zk-SNARKs allow users to demonstrate knowledge without exposing that knowledge — a technology critical to Ethereum’s recent privacy enhancements.

How to prepare?

Per a Nov. 20 blog post from the Ethereum Foundation, if you hold Ether (ETH) or use the network, you probably don’t need to do anything unless you receive instructions otherwise from your exchange or wallet service.

If you are a miner or node operator, however, you will need to update your client to ensure that you are not suddenly stuck running obsolete once the hard fork takes effect.

Future forks?

Ethereum’s future beyond Istanbul remains unsettled. Fears of an impending Ice Age in which block hashing slows down as the network shifts from proof-of-work (PoW) to proof-of-stake (PoS) verification have led to proposals for another Muir Glacier fork to soften the impact of the transition. 

Otherwise, the next planned upgrade to the Ethereum network is called Berlin and is tentatively slated for Q2, though details as to what changes Berlin is going to implement remain limited and largely speculative.

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3 Ways Sophia Hutchins Disrupted An Age-Old Industry

The Gen-Z CEO of Lumasol shares how she broke through the sunscreen business.

4 min read

Opinions expressed by Entrepreneur contributors are their own.

The most well-publicized startups these days are in the technology sector. In fact, recent economic studies show that U.S.-based tech startups grew by 47 percent in the last decade. It’s no surprise, then, that plenty of hopeful founders have jumped on this train, but the reality is that the industry you choose to disrupt may not define your company’s ultimate success.

Sophia Hutchins decided to test this idea by founding Lumasol, a beauty and skincare company manufacturing namesake suncreen with a bit of a tech-savvy twist (its packaging prompts users about reapplications). I recently had the chance to chat with Hutchins, who shared three basic principles that helped get her company off the ground. 

1. It’s not always about “sexy” industries.

Industries are generally judged based on their popularity within media and their perceived growth potential. Age-old industries are generally passed over as being too well-developed or too competitive. Hutchins went against the grain when she started her business as a way to address the growing problem of skin cancer in America. 

“There are four times as many Americans diagnosed with skin cancer every year than all other cancers combined,” she explains. “And for me, that’s an alarming statistic that nobody is really innovatively tackling.” 

To do just that, she and her team developed a sunscreen product designed to be applied on your face following the application of makeup. Now, that might not sound as eye-catching as blockchain or drones, but Hiutchins anticipates a market size of $12 billion.

Related: 6 Tips From a Clean Beauty Entrepreneur 

2. Pay attention to market gaps.

It can be daunting for a new business to compete with large companies that have cemented themselves in their respective markets. After all, how would you even approach going up against a company that has been around for many years more than you have and boasts a wealth of resources? 

The answer is it isn’t always necessary to compete head-on for the same customers big corporations have already worked with for years. In Lumasol’s case, the team developed an SPF product that targets women looking to protect their skin without the hassle associated with smearing or smudging makeup.

“SPF is not sexy,” Hutchins admits. “It’s not cool, it’s gross. But there is a huge market gap, and going in there and totally shaking that up is an opportunity that we’re excited about.”   

She advises focusing on a smaller, niche audience. You won’t take all of your competitors’s market share all at once, but you can carve out a space you might not have initially known even existed.

Related: Bobbi Brown Started a Beauty Empire With Just One (Revolutionary) Lipstick

3. Interact with gatekeepers.

In the process of building a business, there are certain powerful forces that have the ability to decide your fate. The gatekeeper that many businesses must get through could, for example, be a regulator that ensures your business is following all the rules. In the beauty space, this gatekeeper is the FDA. In financial services, it’s the SEC. 

For Lumasol (and other beauty companies), approval from the FDA is crucial to their success, because it is needed to legally market their product claims. When investors first asked Hutchins about her biggest challenges, she mentioned that she didn’t know how to navigate the FDA gatekeepers, which led to Lumasol being passed on. But as a result, she subsequently “surrounded [herself] with intelligent people that knew how to formulate drugs and get through the FDA approval process.” 

In regulatory scenarios, it is not likely that you will have control over who the gatekeeper is, but receiving approval and navigating regulations are roadblocks any business must face. So make sure you are constantly looking out for said gatekeepers, and start building relationships with them as soon as possible.

Follow Hutchins’s example and advice, and you may be en route to a breakthrough of your own.

 

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Ethereum Istanbul — Faster, But Still Not the World Computer

Vitalik Buterin has claimed that Ethereum will support 3,000 transactions per second after the upcoming Istanbul fork.

Twitter

Will this unleash a new wave of Ethereum creativity? Might we expect a surge in traffic on the Ethereum network? Could its increase influence the price of ETH?

Ethereum is slow

The conventional wisdom is that Ethereum is too slow. But for what purpose is it too slow? It seems to be sufficiently fast for financial services. But the mistake people are making in saying “Ethereum is slow” is misunderstanding what a great thing, counterintuitively, it is to be slow. ETH works because users want to pay (in the form of “gas”) to perform computations.

If Ethereum is congested, it means that there are more people who want to pay to have Ethereum computations than there are the capacity to allow it.

To put it in another way, let’s say that you own an Apple Store and there is an ever-growing line of customers waiting to buy the newest iPhone. The more customers you have, the more the profit. If you are having trouble accepting the amount of money people want to give you in order to use your service, you are doing well. You wouldn’t complain in that situation.

The “world computer” isn’t a thing

So, it turns out that achieving consensus over computation is very expensive — and therefore, as slow as molasses. Istanbul will make Ethereum’s consensus a bit faster, but the term “world computer” seems hyperbolic, as it suggests there could be a singular device that handles the world’s computational needs. It doesn’t even get close at 3,000 transactions per second. Ethereum’s current state is more akin to a “Trust Machine” — to borrow the name of Alex Winter’s blockchain documentary — than a “world computer.”

DApps are also not a thing

What is a “decentralized application”? It’s a mixed metaphor that is prone to confusion. The word “app” is inseparable from the rise of smartphones and naturally the rise of the “App Store.” So, as soon as you say “DApp,” you are depicting a similar world of endless possibility and creativity. This flawed reasoning is compounded by talk in the original Ethereum white paper about the creation of a Turing complete “World Computer.” This suggests that there are an infinite number of applications that are able to run on Ethereum. But since running computations under consensus comes with a cost, it will always be greater than the cost of running computations without consensus — even if the cost of consensus is greatly reduced.

Vending machines are a thing

The cost of consensus is why it makes more sense to talk about what Nick Szabo calls “Vending Machines.” If a line of code is not handling value, then why not execute it in a faster, cheaper, more centralized environment? This reduces the practical applications of storing, transmitting, buying, selling, splitting, sharing or otherwise manipulating value. This means practical applications would naturally be pragmatic value-in, value-out smart contracts like decentralized exchanges, token swaps, nonfungible token vending, token-issuance (ICO or STO) contracts, and lending and arbitrary financial products (DeFi). If we had a “World Computer” (we don’t), it might make sense to talk about DApps, but until then, what we have are vending machines.

Lending machines are also a thing

Smart contracts relating to collateralizing and lending digital assets are getting a lot of attention these days. Concerning this, ETH in particular is well positioned, as it has a relatively large liquidity pool and a very high degree of programmability. DeFi means that there are vastly diverse sets of programmable digital financial products, but at the moment, the idea of a “Lending Machine” is one that is getting the most attention. In particular, lending seems attractive because current DeFi protocols are producing up to 10% interest rates. This could be seen as a “killer app” for crypto because traditional banks have been so close to 0% interest for so long — and it’s a compelling reason for new users to come to crypto. Currently, almost $700 million in value is locked in DeFi contracts. It remains to be seen whether such high rates will hold up as more and more money floods into the market seeking high returns.

Slot machines

Another obvious application is gambling apps. This is a variation on the “decentralized exchange,” but instead of exchanging a predictable amount of one token for another, users essentially exchange tokens for unpredictable returns. One of the advantages of smart contract-based gambling over other forms of online gambling is that scrutinizing the smart contracts can enable players to determine if the gambling machine is “provably fair,” unlike the centralized exchanges that are only demonstrably unfair.

The need for speed

If all we are building are vending machines, lending machines and slot machines, do we really need performance? Purveyors of “decentralized exchanges” insist that once they are fast enough, they will achieve the liquidity of “centralized exchanges.” But historically, liquidity has always moved toward high frequency trading venues — and trusted computing will always confer a performance edge versus trustless.

One of the great things about the increase in performance is simply to increase the capacity of existing apps, and to enable more similar apps to run on Ethereum. But the performance increase from Ethereum Istanbul seems unlikely to produce as-yet-unseen types of applications.

Miko Matsumura is a general partner with venture capital fund gumi Cryptos Capital. He is also a co-founder of Evercoin, a wallet and exchange. He has been working in Silicon Valley for 25 years on open-source software projects, starting with the introduction of the Java programming language, for which he was the chief evangelist.

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When to Listen to Outside Opinions and When to Tune Out the Noise

This founder and CEO chats about leading with emotional intelligence and leading with your heart.

1 min read

Opinions expressed by Entrepreneur contributors are their own.

Malcolm McCassy, founder of Ethika Underwear and acting CEO of Initial Friends, talks about how his career has evolved since landing his first job at the No Fear warehouse, as well as how his EQ has benefitted him throughout his journey.

Malcolm and The Playbook host David Meltzer discuss a range of topics, including when to listen and when to tune out the noise, why you need to prioritize yourself and the right times to trust your gut. The pair also share their thoughts on pushing past a difficult upbringing and how tough experiences prepare you for a winning future.

Related: There’s No Use in Trying to Cut Corners When Reaching Success

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While Markets Move Sideways, Crypto Whale Sightings Increase

While Markets Move Sideways, Crypto Whale Sightings Increase

While cryptocurrency markets have been moving sideways during the last few weeks, digital currency proponents have been observing large bitcoin whale movements. Transactions with tens of thousands of BTC have been noticed on the move from one wallet to another. On Friday, one colossal BTC holder moved over 50,000 BTC ($410 million) and cycled the funds through multiple addresses.

Also read: Ross Ulbricht Clemency Petition Gathers 250,000 Signatures

Bitcoin Whale Sightings

One of cryptocurrency’s favorite topics is the subject of whales and the large digital currency holders who can make prices swing with a single transaction. Depending on who you ask, the definition of a whale can vary. Some believe that a whale can hold 1,000 BTC or more to make it into the club. In February, the number of addresses that had 1,000 to 10,000 BTC ($7.5-75.1 million) was approximately 1,709. Since then, the number of these types of whales increased by 18.6% as there are 2,028 addresses with 1,000 to 10,000 BTC today. While BTC spot prices seem stagnant at the end of 2019, every now and then there’s been unexpected price spikes and rapid drops in value over the last two months. Crypto speculators have attributed this market action to whales buying and selling thousands of coins.

While Markets Move Sideways, Crypto Whale Sightings Increase

For instance, crypto enthusiasts have focused their attention on the Twitter bot Whale Alert, an account that tracks onchain settlement for coins like BTC, ETH and XRP. During the late evening on Sept. 5, U.S. EST, a whale moved 94,504 BTC or $711 million in one fell swoop. A few weeks ago, on Oct. 17, a transaction for 9,999 BTC ($75 million) caught the crowd’s attention.

While Markets Move Sideways, Crypto Whale Sightings Increase

Last Wednesday, during the early morning trading sessions onchain observers witnessed 43,564 BTC ($327 million) withdrawn from the exchange Bittrex. A few days later, on Friday, another whale moved 55,354 BTC ($410 million) from unknown wallet to another unknown wallet. The Twitter bot Whale Alert registered at the time more than $10 billion worth of these cycled transactions and the account noted that the transactions were “very likely change transactions” or some form of consolidation. Within roughly 30 minutes, there were 22 transactions recorded with movements of over 55,000 BTC.

While Markets Move Sideways, Crypto Whale Sightings Increase

342,000 Ethereum on the Move

Besides the BTC whales moving massive amounts of funds, digital currency observers have been watching the ETH whale who drained 342,000 ETH ($50 million) from Upbit’s hot wallet on Nov. 27. After the hack, the South Korean exchange Upbit promised to compensate all of the funds that were taken. The stolen ether started moving on Dec. 3, as both the Twitter bot Whale Alert and Etherscan flagged the transactions. In the last 24 hours, the hacker continues to shift the funds to different addresses in large amounts.

While Markets Move Sideways, Crypto Whale Sightings Increase

So far, there’s been a total of eight ETH transactions on the move that stem from the Upbit hack in November. With every transaction, the funds have been sent to unknown Ethereum addresses to sit and so far none of the funds have been sent to known exchange addresses. The eight transactions also followed a pattern on Saturday as one transaction worth 1,000 ETH would be sent, it would be followed by another transaction worth 10,000 ETH.

Onchain movements and giant whales have always fascinated the crypto community and whale sightings can be seen on numerous blockchains. The reason large holders are focused upon in this regard is that their massive movements can sway markets in the blink of an eye. Despite the massive transfers, the crowd cannot truly connect large transactions to major market movements, but it’s safe to say the crypto community will eagerly continue to watch whale activities.

What do you think about the massive BTC transfers seen in the last two months? What do you think about the Upbit hacker distributing 342,000 ETH around to unknown addresses? Let us know what you think about this subject in the comments section below.


Image credits: Shutterstock, Whale Alert, and Twitter.


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Bitcoin Whales, BTC, BTC whale, Cryptocurrency, ETH Whale, etherscan, Onchain analysis, twitter bot, Upbit Hack, Whale Alert, Whales
Jamie Redman

Jamie Redman is a financial tech journalist living in Florida. Redman has been an active member of the cryptocurrency community since 2011. He has a passion for Bitcoin, open source code, and decentralized applications. Redman has written thousands of articles for news.Bitcoin.com about the disruptive protocols emerging today.

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Italian Copyright Authority and Algorand Develop Blockchain Ecosystem for Copyright Management

The Italian Society of Authors and Publishers (SIAE) has teamed up with Algorand to develop a new ecosystem for copyright management, based on Algorand’s recently launched blockchain platform.

SIAE had already started to develop the project – with the help of “La Sapienza” University of Rome and consulting company Blockchain Core. SIAE has now decided to focus on the Algorand platform for its by design public nature and its high performance.

Algorand uses a pure Proof-of-Stake (PoS) protocol that guarantees decentralization, scalability and security, making it particularly suitable for handling the swarm of metadata and transactions necessary in copyright management. Both Algorand and SIAE are confident that in the near future, blockchain technology will become the cornerstone of the industry.

This collaboration will make it possible to evolve and strengthen copyright management tools and services, ultimately creating new, more open and accessible products, further improving the efficiency of intermediation activities.

Gaetano Blandini, General Manager of SIAE, explained the goals of the initiative:

“To explore the opportunities offered by technology, to imagine a future of solutions that guarantee greater efficiency and transparency to our members […] Our collaboration with Algorand is part of a process of synergy and cooperation with major players in the fields of research and innovation, both on a national and on a global scale. Together we continue to write a story that began 137 years ago and that today embraces the future.”

Professor Silvio Micali, winner of the Turing Prize and founder of Algorand, also said of the collaboration:

“The collaboration between technology providers and companies projected into the future, such as SIAE, paves the way to great opportunities for progress towards economic models that promote inclusiveness, transparency, and frictionless transactions. I am honored by the fact SIAE selected the blockchain developed by Algorand, making it the backbone of its new initiative. I will be thrilled to witness the creation of these solutions, supported by the performance and features we implemented in Algorand 2.0.”

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Book of the Week: ‘The Direct Mail Revolution’

Create direct-mail marketing campaigns that can earn you an ROI as high as 1,300 percent.

2 min read

This book has been selected for the Entrepreneur Press® Book of the Week, a weekly email newsletter that delivers heaping discounts to the books you love. Our team features a different book each week and shares exclusive deals with Book of the Week subscribers you won’t find anywhere else. Sign up at http://entm.ag/botw.

In The Direct Mail Revolution, legendary copywriting pioneer and marketing expert Robert W. Bly shares the strategies that can transform your business, win you more customers and earn more profits. Whether you’re new to direct mail or you’ve had no luck earning sales from a mailbox, this book is your clear, comprehensive blueprint to winning new and ongoing sales with direct mail. You’ll learn how to:

  • Increase your response rates with the six characteristics of irresistible offers.
  • Track and test key ingredients of your direct -mail campaign.
  • Gain leads and sales with the “magic words” of direct-response copy.
  • Avoid the most common snail-mail mistakes that will get your marketing ignored.

Subscribe to the Entrepreneur Press® Book of the Week newsletter to receive discounts to more books like this at http://entm.ag/botw.

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Ex Italy’s Economy Minister on ‘Transition From Old Coins to New Coins’

During the Code4Future conference, the first event in Italy dedicated to the concept of open innovation held at the Talent Garden in Rome, the former Minister of Economy and Finance Giulio Tremonti — currently president of Aspen Institute Italia — expressed his thoughts regarding the future of digital payments and the advent of cryptocurrencies.

On Nov. 8, the first day of the Code4Future event, Tremonti took part in a round table discussion, during which he said the opportunities offered by the fintech sector were changing both business logic and the role of traditional banks:

“Banks may be caught off-guard by fintech activities. An alliance between traditional banks and new digital industries is essential. A structure that incorporates new techniques but maintains old values.”

Issues surrounding the level of trust that users must place in the traditional banking system, which has been in decline for several years, was also addressed:

“How can we recover this trust? The idea is to integrate the new with the old in order to write a different history than that of the banks. The idea of trust in central bodies has been present in our reality for a very long time. Just think of what is written on the notes of the Weimar Republic, as reported by Goethe: ‘trust me, believe in me.’”

The former Minister then expressed his opinion regarding Facebook’s Libra project and the relationship between old and new currencies. In his opinion, Libra will forever change the rules of the game as well as the way users think about and use money:

“There will be a transition from old coins to new coins. I believe this to be the case, but I can’t tell you when. I think your children will see a world in which currency will be created differently.”

For the first time, we are discussing a currency that does not necessarily need to be distributed by a state, and this is happening because people have slowly begun to sell portions of their sovereignty:

“In the near future, citizens will sell portions of their sovereignty to top players like Facebook. Because if it is an over-the-top system, we believe that by providing a portion of our identity, we are doing the right thing, because they offer something in return. And so what they have becomes true, and what you have becomes false.”

Tremonti also commented on the news of the imminent launch of a national cryptocurrency by China:

“The world is splitting between the republic of the United States and the digital despotism of China. The Chinese system is all about absolute control. I believe this is a control technique, not a financial technique.”

Cointelegraph finally asked what his opinion was on decentralized cryptocurrencies like Bitcoin:

“It’s the future and you cannot stop it. Having said that, Bitcoin does not have a clear legal status, and this is clearly an obstacle. According to accounting rules, it’s an asset you should put on your financial statements. But if it’s an asset that you should put on your financial statements, should VAT be applied when it is sold? It is still an area of ​​great uncertainty.”

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4 Vital Tips For Marketing Your CBD Oil Business

Marketing CBD oil isn’t rocket science — you just need to get a little creative.

5 min read

Opinions expressed by Entrepreneur contributors are their own.

Marketing a brand is hardly a complex venture in the 21st century. With Google ads, Facebook ads and other conventional online and offline tactics, it is hardly something that any entrepreneur is losing sleep over. That is, unless you run a CBD-based business or any hemp-based product.

In spite of the recent boom in the industry, and the legalization of hemp in most of the USA and all of Canada, it turns out that the revolution that is most needed is more a cultural one than a legal one. Hemp is not something that has garnered favorable reviews culturally over the last few decades, and it was a key victim of the war against drugs that started as far back as President Richard Nixon. That’s a lot of cultural bias that still needs overturning before CBD-based products can be fully accepted into the market.

Unfortunately, the cultural bias is not without reason, with many potential consumers still unclear of the beneficial components of cannabidiol (CBD), which leads to challenges the industry faces while trying to market CBD oil. According to Industrial Hemp Farms, of all the seven major strains of Cannabidiols, CBD is ‘the superstar’, with massive discernible benefits for a plethora of diseases, which makes CBD oil a very viable product with a massive potential market. 

As challenging as it is to market a CBD oil, it is not all doom and gloom, as there is still a lot businesses can do to get CBD products into the hands of those who need it most. Here are a few tips on how to get started.

RELATED: How To Finesse FDA Regulations And Successfully Market Your CBD Business

Have A Physical Address

Many CBD businesses run only as e-commerce businesses. But to accelerate and fill the funnel faster, a physical location is necessary.

A physical location does not necessarily mean a display shop for oils, but rather somewhere consumers can come and have questions answered. A doctor’s office, an addiction clinic, a pet store, a pharmacy, or a pain clinic would suffice.

The reason is simple; CBD oil and its uses are still clouded in mystery for many of the users and potential users, so they often feel far better buying from a place that screams professionalism and where they can interact with physical professionals who can help answer their plethora of questions.

Content Marketing

Content marketing is important for the same reasons that having a physical location is important: Information. The dearth of knowledge about CBD oil and its various uses necessitates content marketing for any serious CBD company.

One brand committed to a content marketing strategy is RoyalCBD, with its voracious investment into educating consumers making it become a go-to spot for information on all things CBD. The brand’s beginner’s guide to CBD oil is a prime example of content that is well presented and educational.

As brands build legitimacy and authority with an audience, it is only natural that sales increase, as customers often purchase from those to be considered experts in the relevant field.

RELATED: 4 CBD Market Trends All Entrepreneurs Should Be Aware Of

Use Lead Magnets And E-mail Marketing

While building a robust content marketing strategy and informative blog, it may be wise to offer lead magnets to site visitors in exchange for an e-mail. Lead magnets are incentives brands offer to consumers in exchange for an email address or other contact information.

For example, a lead magnet like a PDF on “How To Beat Post Work Body Pain” offers real value to readers, and can be marketed through Facebook and Google ads — so long as there is no direct mention of CBD or its ability to treat anything in the sales copy.

Additionally, a brand may begin a full-blown e-mail marketing campaign, which is still a very effective marketing strategy, given that the mailbox is the second-most visited place after Instagram for most internet users. Implementing a CBD education-focused newsletter filled with relevant blog content, product reviews and new product announcements is still a great way to drive CBD curious consumers to a website and e-store.

RELATED: How To Start And Market Your CBD Company

Use Social Media Wisely

Although CBD products land smack dab in the center of anti-drug policy at Facebook, Google and YouTube, there is no prohibition on brands to maintain a social media presence. That means every CBD brand should still have a social presence — just know the rules.

Running generic ads is OK, just as long as copy and images do not expressly reference CBD or its ability to “treat” anything. To do this, develop the brand story around a targeted audience, and share important information relevant to them.

Incluencers are another popular way for marketing CBD oil. However, when picking influencers, consider more than just the number of followers he or she has. Some influencer marketing can feel disjointed to audiences because the influencer’s niche doesn’t quite align with the CBD product. For CBD oils, athletes, yoga and fitness instructors, as well as wellness experts are an ideal fit.

Marketing CBD oils over other products may be tedious, but with a little creativity, the right tools, and the knowledge about legalities, any brand can be successful in doing it.

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