— Julie Kantor
Human attention is a finite resource: we awake each day with it replenished, only for it to seep away through work, leisure, and time frittered idly browsing the web while circumventing ads. Recognizing the scarcity of maintaining human interest, attention economists have devised incentivized systems powered by crypto assets. These reward engagement and turn idle clicks into profitable browsing.
Blocktv and Brave Are Spearheading the Attention Economy
Scarcity doesn’t just apply to crypto assets that come with a finite su
Mainstream acceptance is on the horizon, but we still have a way to go.
3 min read
One of my favorite quotes from my interview with Chelsea Handler in the current issue of Green Entrepreneur magazine — and there are many
Freshworks, a company that makes a variety of business software tools, from CRM to help-desk software, announced a $150 million Series H investment today from Sequoia Capital, CapitalG (formerly Google Capital) and Accel on a hefty $3.5 billion valuation. The late-stage startup has raised almost $400 million, according to Crunchbase data.
The company has been building an enterprise SaaS platform to give customers a set of integrated business tools, but CEO and co-founder Girish Mathrubootham says they will be investing part of this money in R&D to keep building out the platform.
To that end, the company also announced today a new unified data platform called the “Customer-for-Life Cloud” that runs across all of its tools. “We are actually investing in really bringi
Luxembourg-based cryptocurrency exchange Bitstamp has hired Andrew Leelarthaepin to lead its business development efforts in the Asia-Pacific (APAC) region.
In a Nov. 13 press release, Bitstamp announced that Leelarthaepin was joining the company to further expand the exchange’s presence in Asia-Pacific “to meet the growing level of demand for the exchange’s services.”
Bitstamp’s struggle to establish a local presence in Asia
Miha Grčar, global head of business development at Bitstamp, said that the crypto exch
Although Bitcoin (BTC) is not showing any trending move, Bakkt and the Chicago Mercantile Exchange (CME) Group continue to roll out products designed to attract the large traders. Bakkt recently announced that it will add a cash-settled futures contract to its existing Bitcoin-settled contract. On the other hand, the CME group plans to offer options on Bitcoin futures after receiving the necessary regulatory approvals.
Bitfinex cryptocurrency exchange is also planning to launch a slew of products, which include, options trading and a gold-backed stablecoin, to attract customers. T
From loyalty programs to regularly messaging customers, building a community and increasing sales takes strategy.
7 min read
This story originally appeared on Weedmaps
It goes without saying that you want to get as many new customers into your dispensary as possible. But with the cannabis retail space becoming more and more competitive every day, you can’t just expect a flood of new customers to rush in the second you open your doors. You need the right marketing strategy to break through the clutter, grab your ideal customers’ attention, and drive new business for your dispensary.
Data provider Messari has closed a $4 million funding round led by Uncork Capital with new participation from Coinbase Ventures and former Coinbase CTO Balaji Srinivasan, according to a statement from the New York-based firm. As part of the deal, Uncork’s founder Jeff Clavier was named to Messari’s board of directors.
Uncork joins existing Messari investors including Blockchain Capital, CoinFund, Danhua Capital, Fabric Ventures, Semantic Ventures and Underscore VC, among others.
In a statement, Messari co-founder and CEO Ryan Selkis described “one of the industry’s toughest problems” as being the “coordination challenges of self-regulating an emerging asset class and providing accurate, timely data to investors with diverse compliance requirements.”
In a Telegram conversation with CoinDesk, Selkis described Messari’s relations
Optimizing for conversions is just the tip of the iceberg.
4 min read
Opinions expressed by Entrepreneur contributors are their own.
Entrepreneurs who venture into the SaaS industry are often fueled by the passion of building phenomenal products that can change their customers’s lives, but also consider marketing and sales central to realizing their goals. Marketing for a SaaS business is uniquely challenging. Unlike traditional product- or service-based businesses, the element of tangibility is low.
While there are many so-called hacks to follow when strategizing, there is only one approach that can yield consistent reve
American logistics giant UPS has successfully delivered a blockchain-verified beef shipment from the United States to Japan. The company partnered with agritech firm HerdX to incorporate its packaging technology into a blockchain network to trace the journey of beef from Kansas to Japan, the firm announced on Nov. 11.
As announced by UPS, the jointly-delivered shipment involved a blockchain partner network developed by HerdX. Meanwhile, UPS provided its visibility tool that integrates with HerdX’s blockchain technology and records live updates, registering details throughout the journey.