Understanding the Concept of ‘Niching Down’ for Budding Entrepreneurs

The niche is comfortable, but it can become an enemy to an entrepreneur’s ambitions.

5 min read

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“Find a niche if you want to succeed in business.” This age-old advice has been handed down to entrepreneurs for generations. Finding a niche market is a piece of great advice — as long as entrepreneurs understand what exactly is meant when that advice is dished out.  

The purpose of a niche

For the purposes of marketing and customer satisfaction, finding a niche and sticking to it is necessary for new businesses and/or

3 Tips to Maximize Your Startup Ecosystem

With work and a collaborative attitude, you can make connections that will last a lifetime.

5 min read

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Everywhere you go, you’re in or around an ecosystem. Whether that term is referring to your company’s HR department, a group of products or services or even an entire country, ecosystem has become a catch-all for any entity that encompasses other entities smaller than itself. In fact, according to Sloan Review, the word shows

Decision Fatigue Is Real. Here’s How to Overcome It.

Take a step back and assess situations before they wear you down.

3 min read

Opinions expressed by Entrepreneur contributors are their own.

Decision fatigue is a real thing, what with those 35,000 we have to make each and every day. Iced or hot? Tall or grande? Two pumps or three? One shot or two? Coconut milk or almond? For here or to go? Credit or debit? And that’s just coffee. 

My ex-boyfriend used to ask me if I wanted to watch an actual movie during our usual movie nights together. That’s because I would watch every single preview on Apple TV, paralyzed by indecision, and end up not picking anything, finally leaving it up to him

4 Principles That Helped a Former White House Official Make Cyber Security More Accessible

President George W. Bush’s one-time Chief Information Security Officer shares his tips for small-business growth.

6 min read

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For the first time in history, the greatest threats to institutions and businesses alike are no longer physical. Instead, stealing client information or impairing an organization’s ability to operate is something that’s done predominantly online. With 43 percent of cyber attacks targeting small businesses —

5 Actionable Strategic-Planning Tips To Boost Business Efficiency

This handful of pointers can prime your business for immense profitability.

4 min read

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For every business, whether large or small, being able to plan effectively is crucial for growth and survival in today’s highly competitive markets. Implementation is important, but unless action is properly focused, it’ll yield only minimal results, if any. When it comes to strategic planning for your business, there are several things you’ll need to keep in consideration to ensure success and profitability, starting with these formative five.

1. Set granular goals.</s

4 Ways to Close Sales with Non-Verbal Communication

Body language and facial expressions can be the ultimate negotiating weapons.

5 min read

Opinions expressed by Entrepreneur contributors are their own.

When you’re practicing a sales pitch, you likely drill down on specific language. There’s much to say about your product or service’s value proposition, its competitive price and why your ideal customer needs to purchase it. But many are surprised to learn that, according to the research in the esteemed book Silent Messages by Albert Mehrabian, 55 percent of commun

How to Give People What They Want Online

Level up your customer experience by marrying tech and human capital.

6 min read

Opinions expressed by Entrepreneur contributors are their own.

Companies are starting to pay the price for poor customer service. When American businesses fail to live up to consumers’s high expectations, it costs them $1.6 trillion each year, according to Accenture. People have long expressed a need to be valued and treated well by the companies they patron

How to Be Funny in the Workplace

Three tips to keeping the mood light without being an office clown.

5 min read

Opinions expressed by Entrepreneur contributors are their own.

I had a conversation recently with someone who confided that they were sick of work. “Everything feels too routine. I get pushed around and everyone expects me to be funny all the time,” they said. Seeing they were a bit stressed, I recommended they switch off for the evening and suggested a visit to the circus. The person started sobbing. “But that’s where I work,” they bawled. “As one of the clowns.”

OK, let me take this a bit more seriously and tell you about a real conversation I had

How to Identify a Sales Bottleneck in 30 Minutes (Or Less)

When problems arise to the lifeblood of your company, they must quickly be fixed.

6 min read

Opinions expressed by Entrepreneur contributors are their own.

You can read every article in the world about “how to grow your business,” but if you’re not able to quickly identify your company’s most significant bottlenecks, don’t expect to grow as fast as you’d hoped. The fact is, most people don’t know how to identify the sales-centric areas of their business that are slowing things down. As a result, they’re unable to determine why they’re not scaling adequately. 

More often than not, entrepreneurs that experience sales-bottlen

13 Expert Tips to Increase Online Conversions in 2020

6 min read

Opinions expressed by Entrepreneur contributors are their own.

Digital marketing in 2020 will be decidedly multi-channel. Messenger bot platform ManyChat’s recent Conversations Conference 2019, held in Austin, embraced this by reinforcing key themes including omnipresence and personalization. In a launch reminiscent of Steve Jobs, founder Mikael Yang revealed a long list of new ManyChat features, such as the exciting multi-channel ability to automate SMS and Email conversations alongside Facebook Messenger chats. 

Regardless of whether you’re ready f

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