3 Tips for Succeeding in a Saturated Industry

Finding your niche is the key to building your business, especially in industries that have a high barrier to entry.

3 min read

Opinions expressed by Entrepreneur contributors are their own.

Real estate is a tough industry to crack. In this interview at ClickFunnels’ annual Funnel Hacking Live conference, Emily Richett chats with real estate coach, mentor and investor Ryan McFarland about how to build success in a market that is already saturated.

McFarland attributes his success as an entrepreneur to a few key strategies:

1. Find your niche.

Real estate investing can have a high barrier to entry

Where top VCs are investing in real estate and proptech (Part 1 of 2)

The multi-trillion dollar global real estate market is getting flipped on its head.

Business model innovation, data accessibility and the proliferation of mobile, SaaS and other cloud-native software have already given rise to a cohort of tech unicorns that sit amongst the world’s most influential real estate companies. Emerging technologies and growing capabilities across machine learning, 5G, IoT and more — coupled with fast-moving regulations and dramatic cost structure changes — have opened up opportunities for the next wave of innovation across a wide set of multi-billion dollar real estate verticals and sub-verticals.

And despite WeWork’s implosion garnering countless headlines in the real estate and technology worlds, venture dollars are continuing to s

Where top VCs are investing in real estate and proptech (Part 2 of 2)

In part two of our survey that asked top VCs about the most exciting investment areas in real estate, we dig into responses from 10 leading real estate-focused investors at firms that span early to growth stages across real estate specific firms, corporate venture arms, and prominent generalist firms to share where they see opportunity in this sector. (See part one of our survey.)

In part two of our survey, we hear from:

Reonomy, a massive database of commercial property intel, raises $60M

The property industry — covering people and businesses that invest in, build, purchase or rent and maintain property — is hugely fragmented when it comes both to data sources and the companies that work within it. Today, a New York-based startup that is building a database that helps bring all of that together is raising a round of growth funding to help it expand outside of the U.S.

Reonomy — a startup that ingests some 100 sources of data, including multiple public and proprietary data feeds and crowdsourced information, and then uses artificial intelligence to crunch it to provide market intelligence that is used by developers, investors, acquirers and anyone else who works in the area of commercial property (otherwise known as commercial real estate, CRE, ranging from

Airbnb to verify all of its listings

Following the death of five people at a Halloween party hosted at a California Airbnb rental, and a scathing Vice report outlining Airbnb’s failure to prevent nation-wide scams, the company says it will begin verifying all seven million of its listings.

Airbnb properties will soon be verified for accuracy of photos, addresses, listing details, cleanliness, safety and basic home amenities, according to a <a href="https://news.airbnb.com/in-the-b

Los Angeles-based BuildOps, subcontracting software for real estate, raises $5.8 million

Software development companies tackling services for niche industries, like commercial real estate subcontracting, continue to find Los Angeles to be fertile ground for development.

The latest company to raise funding from a clutch of investors is BuildOps, which raised $5.8 million in seed financing from some big names in the Los Angeles tech ecosystem.

Led by Fika Ventures, with additional investments from MetaProp VC, Global Founders Capital, CrossCut Ventures, TenOneTen, IGSB, 1984 Ventures, L2 Ventures, GroundUp, NBA all-star Metta World Peace, Oberndorf Enterprises, Wolfson Group and scout

Adam Neumann planned for his children and grandchildren to control WeWork

WeWork co-founder Adam Neumann didn’t plan for his family’s control of WeWork to end at his death but instead expected to pass that control to future generations of Neumanns, too, says Business Insider.

The outlet reports that in a speech Neumann gave to employees in January of this year, footage of which it says it has viewed, Neumann is seen saying that WeWork isn’t “just controlled — we’re generationally controlled.” He reportedly goes on to say that while the five children he shares with wife Rebekah Neumann “don’t

Airbnb’s WeWork problem

Airbnb may be another overvalued “unicorn,” but it’s no WeWork.

The Information this morning reported new Airbnb financials — indicating a massive increase in operating losses — that immediately call Airbnb’s future into question. Precisely, Airbnb lost $306 million on operations on $839 million in revenue, namely as a result of marketing spend, in the first quarter of 2019. In total, Airbnb invested $367 million in sales and marketing, representing a 58% increase year-over-year, in Q1. The company is gearing up for a major liquidity event next year and is making a concerted effort to rake in new customers, as any soon-to-be-pu

MyGate raises $56M to bring its security management service to more gated communities in India

MyGate, a Bangalore-based startup that offers security management and convenience service for guard-gated premises, said today it has bagged more than $50 million in a new financing round as it looks to expand its footprint in the nation.

Chinese internet giant Tencent, Tiger Global, JS Capital and existing investor Prime Venture Partners funded the three-year-old startup’s $56 million Series B financing round. The new round pushes MyGate’s total fundraise to $67.5 million.

MyGate offers an eponymous mobile app that allows home residents to approve entries and exits, communicate with their neighbors, log a

Opendoor appoints CFO, CPO

Opendoor has named Gautam Gupta its chief financial officer and chief business offer, critical roles as the business continues to alter the way in which homes are bought and sold. Uber’s former head of finance, Gupta joined the $3.8 billion home-selling platform as its chief operating officer in 2017.

The company, which has raised more than $4 billion in debt and equity funding to date, is announcing several new hires this morning. Venrock’s Tom Willerer has joined as the company’s first-ever chief product officer. Willerer has previously led product at <a class="crunchbase-link" href="https://crunchbase.com/organization/courser

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